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A Practical Guide To Good Chromatographic Data

RRP $283.99

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Closing a gap in the current literature by addressing the evaluation and quality assessment of raw data, this practice-oriented guide is clearly divided into three parts. The first describes basic considerations of chromatographic data quality, common errors and potential pitfalls in reading out and quantifying the data. Part two systematically covers the most important chromatographic methods as well as the specific requirements for obtaining good chromatographic data. The final part looks at data quality from the perspective of those regulatory authorities demanding certain standards in data quality, describing in detail best practices.<br> Written with the practitioner in mind, the text not only teaches the mathematical basics but also provides invaluable advice.


A History Of The Photographic Lens

RRP $311.99

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The lens is generally the most expensive and least understood part of any camera. In this book, Rudolf Kingslake traces the historical development of the various types of lenses from Daguerre's invention of photography in 1839 through lenses commonly used today.
From an early lens still being manufactured for use in low-cost cameras to designs made possible through such innovations as lens coating, rare-earth glasses, and computer aided lens design and testing, the author details each major advance in design and fabrication. The book explains how and why each new lens type was developed, and why most of them have since been abandoned. This authoritative history of lens technology also includes brief biographies of several outstanding lens designers and manufacturers of the past.


Consumer Demographics And Behaviour

RRP $436.99

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This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers' priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.



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